Zühlke's Report 'Tailored, measured, and ethical: Uncovering the road to real-world AI impact'
Issued April 2025
Summary
New research by Zühlke and ETH Zurich offers fresh insights on AI adoption in Europe and the US. Analyzing over 600 professionals across industries, it provides recommendations for decision makers, exploring success factors, challenges, and emerging trends – focusing on ethics, efficiency, and integration.
What is it about
The report is about the adoption and impact of machine learning applications.
Who is it for
This research provides actionable recommendations for decision makers.
Related work
This research was by the Chair of Technology and Innovation Management of ETH Zurich.
Key Takeaways
AI’s most impactful applications stem from leveraging custom models and proprietary data.
AI adoption is being driven by marketing and sales teams.
The US is leading in global AI use because of operational agility.
Ethical frameworks are essential for building trust and achieving successful, sustainable AI implementation.
© 2025 Zühlke
Why is this guidance important?
Stefano Brusoni
Vice Rector for Continuing Education